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Research papers

Pushing the right buttons

In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the...

Catalogue: Telecom 2006
Authors: Dirk Huisman, Sander Noorman, Jürgen Warnecke
Company: SKIM
October 8, 2006
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Citation

Huisman, Noorman and Warnecke (2006a, October 08). Pushing the right buttons. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pushing-the-right-buttons


Research papers

The convergence of mobility and media

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Jürgen Warnecke, Jonas Selen, Susanna Lewis
Company: SKIM
November 7, 2004
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Citation

Warnecke, Selen and Lewis (2004a, November 07). The convergence of mobility and media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-convergence-of-mobility-and-media


Research papers

Beyond the hype

This paper describes how marketing intelligence allows Sony Ericsson to make a more valid assessment of the capitalised value of new products and services enabled by 2.5 and 3rd generation technology. As standard (conjoint) methodologies do not...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Annica Towliat, Jürgen Warnecke
Company: SKIM
October 20, 2002
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Citation

Towliat and Warnecke (2002a, October 20). Beyond the hype. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-the-hype